Case 10 / 15 Commerce 2021 — 2022
LEEL Underwear
Custom Shopify theme for a sustainable underwear brand with responsive, high-conversion UX.
Overview
LEEL Underwear is a lingerie and underwear brand with a strong emphasis on comfort, fit, and sustainable positioning. The project was a custom Shopify theme focused on responsive UX, conversion-oriented layouts, and dynamic sections aligned with a fashion brand identity.
Impact
High-conversion storefront with custom theme and dynamic sections.
The store, archived
leel-underwear.com
From the Internet Archive, October 2024. The domain now redirects to a different brand. Keep scrolling — the page scrolls with you.
